Hair gel has to be tailored to the often harsh and chaotic external factors of everyday life. That’s why Aveda Men Pure-Formance Firm Hold Gel is perfect for the man on-the-go, offering firm hold and maximum control and shine in seconds. Whatever your style, this hair gel offers effortless results each time, along with the energising aroma of peppery Kunzea and tangy Citrus. Packed with essential oils like Lavender, Spearmint and Vetiver, Aveda offers a hair gel that nourishes while providing extreme control.